Understand the real problem.

We begin with context, audience and intent before deciding what the interface should become.

Build the visual system.

Typography, composition, interaction and motion become one flexible system rather than isolated decoration.

Give the experience physical presence.

Depth, movement and responsive behaviour make important ideas easier to understand and remember.

Make the concept real.

The final experience is designed with implementation, performance and adaptability in mind from the beginning.

Understand the real problem.

A supporting description for this chapter.